Acceptable Use Policy

Effective 8 August 2026

This Acceptable Use Policy forms part of the Terms of Service and describes what you may and may not do with TextLaunchPad. Capitalised terms have the meanings given in the Terms of Service. Where this policy and the Terms of Service conflict, the Terms of Service control.

Breach of this policy is a material breach of the Terms of Service and may result in suspension or termination under Sections 6 and 14 of those Terms.

What TextLaunchPad is

TextLaunchPad is software. It does not send messages on your behalf and it does not supply the means to send them.

Messages leave through your own Twilio account, on phone numbers you buy, under a 10DLC brand registered in your business's name. The carriers see you as the sender, because you are. TextLaunchPad organizes your lists, writes and schedules the messages, and shows you the replies.

This is not a disclaimer dressed up as an architecture. It is the architecture: there is no shared sending account, no pooled numbers, and no route by which a message reaches a handset except through credentials you provided and control.

One consequence is worth stating plainly, because it cuts both ways. Nothing you do here is anonymous to a carrier or to a regulator. The brand, the numbers and the traffic are all in your name, so a complaint arrives at your door rather than ours — and equally, a reputation you build carefully is yours and stays yours.

What you are responsible for

That you may lawfully contact the people on your list. Text message marketing in the United States is governed by the TCPA and by state equivalents, some stricter than the federal rule. Whether a given contact is lawful depends on who they are, where they are, how you obtained the number and what you are sending. You decide that, for every list you upload.

Your 10DLC registration. The brand is registered to your business, with your details, describing your traffic. Carriers judge that traffic and may fine, throttle or block a brand they consider abusive. Your registration must describe what you actually send. If your use case changes — a new vertical, a different kind of campaign, a materially different message — update the registration before the traffic changes, not after.

Honoring opt-outs. The platform recognizes STOP and equivalents, adds those numbers to your suppression list, and refuses to send to them. You are responsible for not undoing that — by re-importing a suppressed number under a new list, by contacting someone through another channel after they asked you to stop, or by removing an entry from your own DNC list.

Your data. The prospects you upload are yours. Where they came from, whether you may hold them, and what you must do if someone asks to be forgotten are your obligations, not the platform's.

Quiet hours and frequency. The scheduler has a send window and daily caps, and they default to sensible values. They are tools, not compliance: you can widen them, and the law does not care what a settings page says.

Consent, and the records of it

You must have a lawful basis for every number you message, and you must be able to show what it was.

Keep the record, not just the number. For each contact you should be able to produce where the number came from, when you obtained it, and — where you are relying on consent — what the person was told they were agreeing to and how they indicated agreement. A list bought from a broker, a list scraped from public records, and a list of people who filled in your form are three different legal positions, and only you know which you have.

Keep it for as long as it could be asked for. Claims under the TCPA are commonly brought years after the message. Records that have been deleted cannot help you.

Do not rely on our records for yours. We retain message history for the life of your account so that the product works, and you can export it. That is an operational record, not a consent record, and it is not designed to be evidence of anything except what was sent and when.

Consent does not transfer. Permission a person gave to one business is not permission for another. If you acquire a list from another operator, acquire the basis with it or do not send to it.

What you may not send

Some of this is law, some is carrier policy, and the practical difference is small: both end with your traffic blocked.

Content the carriers prohibit. The industry shorthand is SHAFT — sex, hate, alcohol, firearms, tobacco — and it extends to cannabis including CBD and hemp-derived products, illegal drugs and paraphernalia, and prescription medication. Adjacent categories are heavily restricted and often barred outright: high-risk financial services, payday and short-term loans, debt relief and credit repair, student loan consolidation, gambling and sweepstakes, multi-level marketing, work-from-home and lead-generation offers, and cryptocurrency.

This list is set by carriers rather than by us, and it changes. Being absent from it is not permission.

Anything deceptive. Messages that misrepresent who is sending them, disguise a commercial purpose as a personal one, imply an existing relationship that does not exist, or use a false or borrowed business name. Phishing, credential harvesting, malware and fraud in any form.

Anything that evades filtering rather than complying with it. Do not rotate numbers to spread volume and avoid detection, a practice carriers call snowshoeing. Do not obscure links behind public URL shorteners. Do not spell words unusually, insert characters, or otherwise alter text for the purpose of getting past a filter. Message variation exists in this product to keep outreach from reading as identical boilerplate to a person — not to defeat a carrier's spam controls, and using it that way is a breach of this policy.

Anything abusive. Harassment, threats, messages to a person who has asked you to stop, or repeated contact at a volume a reasonable person would find harassing regardless of what any opt-out list says.

Identifying yourself

Every message must make clear who is sending it. Your business name, or a name you actually trade under, in the message itself — not only in a signature on a later message in the thread, and not only on a website the recipient would have to go and find.

The first message to a person must tell them how to stop. The platform offers to append that for you and can do so on first contact, on every message, or never; whichever you choose, the obligation is yours and it is not satisfied by a setting being switched on.

Do not identify yourself as TextLaunchPad, or imply that a message comes from us. It does not.

Carrier rules, throughput and numbers

Your traffic is subject to the rules of the carriers who deliver it and to the CTIA's messaging principles, both of which sit outside this agreement and change without reference to it.

You must not exceed the throughput your 10DLC registration provides for, use numbers registered under one brand for another brand's traffic, share sending numbers with a business other than your own, or acquire numbers with the object of discarding them once their reputation is spent.

If a carrier suspends your brand, blocks a number or fines you, that is between you and them. We will help you understand what the platform recorded, and we cannot appeal on your behalf — we are not the sender and have no standing.

Security, credentials and access

Your Twilio credentials, your AI provider key and your account password are yours to protect. Do not share a login between people; add users instead, so that the audit record means something. Tell us promptly if you believe an account has been compromised.

You may not attempt to access another subscriber's data, probe or test the security of the platform without our written permission, interfere with its operation, or use automated means to interact with it beyond ordinary use of the product. You may not resell access, or operate the platform as a service on behalf of third parties whose lists and consent you do not control, without a separate written agreement.

Data protection and breaches

You are the controller of the personal information you upload. We process it to run the product, on your instructions, and for nothing else — we do not sell it, share it, or use it to train anything.

If a person on your list exercises a right — access, deletion, correction, or a state privacy right — answering them is your obligation. The product gives you export and deletion tools sufficient to do it.

If we become aware of a breach affecting your data we will tell you without undue delay, with what we know and what we are doing. If you become aware of a breach affecting data you hold in the platform — including through a compromised credential of yours — tell us, so we can help contain it.

What we are responsible for

Running the software, keeping your data separate from every other subscriber's, not selling or sharing it, and telling you plainly when something breaks. If the platform loses your data or exposes it to another subscriber, that is ours.

What we do not do

We do not review your messages before they send. We do not verify that you have consent. We do not check that a list was lawfully obtained. We do not register your brand for you or vouch for you to a carrier. We have no practical way to do any of these, and pretending otherwise in a document would not create the ability.

Nothing in this policy is legal advice, and nothing in the product — a default send window, a suppression list, an opt-out setting — is a representation that a particular campaign complies with the TCPA, state law or carrier policy. Those are tools that make compliance easier to achieve. They do not achieve it for you.

Enforcement

What gets an account suspended. Sending to numbers you have no lawful basis to contact. Ignoring opt-outs. Registering a brand that misdescribes your traffic. Sending prohibited content. Evading carrier filtering. Accessing or attempting to access another subscriber's data.

How we act. Where we can, we will tell you what we have seen and give you a chance to fix it. Where the conduct is serious, is continuing, or exposes us or another subscriber, we may suspend immediately and explain afterwards.

What suspension means. Sending stops. Your data stays, and remains exportable, unless a law or a carrier requires otherwise. Repeat or serious breach may lead to termination under the Terms of Service, and we may decline to serve a business we have terminated.

Appealing. Write to textlaunchpad@gmail.com with your account and what you think we have wrong. A person will read it. If we suspended in error we will restore the account and say so.

Reporting abuse. If you believe an account here is being used against this policy, write to the same address. Include the sending number and the message if you have them.

Indemnity

You will defend, indemnify and hold harmless TextLaunchPad, TextLaunchPad LLC, and its officers, employees and agents against any claim, demand, action, penalty, fine, loss or cost — including reasonable legal fees — arising out of or relating to:

This includes claims brought under the TCPA or any state equivalent, claims by people you contacted, and penalties or charges levied by a carrier or by Twilio.

We will notify you of any claim to which this applies, allow you to control the defense with counsel of your choosing, and cooperate reasonably at your expense. You may not settle a claim in a way that imposes an obligation or admission on us without our written consent, which will not be unreasonably withheld.

This section survives termination of your account.

Changes

We will tell you before these terms change in a way that affects what you may do, and you will be asked to accept the new version. The version you accepted, and when, is recorded against your account.

*This policy is written to be read and followed rather than to be comprehensive. It has not been reviewed by counsel admitted in your state, and whether any part of it is enforceable where you are is a question it cannot answer about itself.*

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